Economics
Without The B.S.**: How To Build A City
How
To Build A City
OP-ED from the Los Angeles Times, October
7, 2013
How
to build a better Los Angeles
By Eli Broad and Richard J. Riordan *
The civic engagement it
took to complete Disney Hall is a lesson in what's required to move L.A.
forward.
The
Walt Disney Concert Hall, which opened its doors 10 years ago this month, is
rightly celebrated as the most recognizable jewel in Los Angeles' cultural
crown.
But
we should remember that Disney Hall came very close to not being built at all.
Despite
a singularly generous $50-million donation from Walt Disney's widow, Lillian,
in 1987, a brilliant design byFrank Gehry and an expenditure of nine years and $30
million, there was no Disney Hall by the early 1990s, and it looked like there
never would be.
The
city was attempting to recover from a devastating earthquake, the
image-tarnishing O.J. Simpson trial and the shrinking of
the local defense industry. In addition, Gehry's design was under fire — Los
Angeles was suffering what contemporary art critic Robert Hughes called
"the shock of the new" — and the additional fundraising required to
supplement the Disney donation had slowed to a trickle. The New York Times
Magazine even ran a cover story about the hall under the headline "A Phantom
Hall Filled with Discord."
In
1996, county officials demanded that an additional $50 million be raised in the
next year before construction could start. Without the money, the county was
prepared to pull the plug. As longtime friends and devoted supporters of our
adopted home city, it was clear to both of us that such an ambitious project
needed mayoral backing and take-charge fundraising.
We
vowed to raise double the money the county wanted, including $10 million from
our own pockets. Andrea Van de Kamp, one of the city's most gifted fundraisers,
joined our team. Together, we devised a new campaign to appeal not just to fans
of the Los Angeles Philharmonic but to everyone who loves Los Angeles.
"The Heart of the City" campaign emphasized that Disney Hall could be
more than a home for great music and a work of brilliant architecture; it would
be the linchpin of a downtown revitalization that would extend from the sports
and entertainment district in the south to a cultural corridor in the north.
Disney Hall would join the monumental buildings of Grand Avenue — MOCA by Arata Isozaki
and the under-construction cathedral by Rafael Moneo — and would be unmatched by
any street in the world for its architectural virtuosity.
For
many months, every breakfast, lunch, dinner and cocktail party we organized
included a pitch to support Disney Hall. We guaranteed all donations would go
entirely to construction of the hall, not to consultants or studies. The city's
corporate and philanthropic communities stepped up. We met the county's
fundraising target and went on to raise more than $200 million to complete the
hall. There were hurdles along the way, but everyone stayed committed.
In the end, the city
rallied together around a vitally important project. Without that upwelling of
civic commitment, the concert hall would probably still be a hole in the ground
and Grand Avenue would still sit largely fallow.
Today,
another roadblock threatens the completion of the long-delayed Grand Avenue
Project, and the story of Disney Hall offers an important lesson for city
leaders. The region's public institutions and private citizens are generous,
and Los Angeles can match any city for ambitious civic projects that are vital
to our economic, cultural and social identity. But citizens need leaders who
sketch a vision of what is possible and rally them to the cause.
There
were those who complained about Disney Hall's final price tag. But most
Angelenos today would agree that Disney Hall is priceless. It is to Los Angeles
what the Eiffel Tower is to Paris and the Opera House is to Sydney. And Disney
Hall isn't just a great building. Gehry's magnificent work catalyzed the
development of Grand Avenue, including an architecturally distinct arts high school
by Wolf Prix, the beautiful and well-programmed Grand Park and, by the end of
next year, a new contemporary art museum, the Broad. Thanks in large part to
Disney Hall, cultural tourism to Los Angeles has tripled. We have become one of
the four cultural capitals of the world.
The lesson Disney Hall's
story teaches might be summed up in this formula: Private generosity plus
political will equals civic success. It's a lesson Los Angeles can't afford
to forget.
·
Philanthropist Eli Broad and former Los Angeles Mayor Richard J. Riordan
co-chaired the Walt Disney oversight board, which raised much of the money to
build Walt Disney Concert Hall.